Before diving into the planet of social media marketing, think about this valuable advice: don’t be everywhere! As tempting since it seems to join every existing social media site there’s, you simply won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined a dozen sites, if none of those work to widen your reach, turn contacts into customers, and increase your sales, your efforts would be in vain.
And because it’s recommended that you join only 2-3 social media sites, you need to be very picky. You have to choose those that will work far better your advantage and offer you that which you need. Facebook, Twitter, and Google+ may be on top of the set of popular social sites but this is not a certain guarantee they can help your organization online. To create the right choice, you need to first understand the various kinds of social media.
The three forms of social media:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. Email Extractor Software Additionally it gives the ability to write about a specific topic while allowing people to give comments and connect to the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow exactly the same concept because the encyclopedia, providing a success of information about different topics. It enables creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share webpages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Now that you understand the essential forms of media sites, the next phase is to learn which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a specific sector of consumers. LinkedIn, for example, suits professionals, and would be your very best bet if these are the people you want to reach out to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
Which kind of content do you want to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Are you currently looking into video marketing? YouTube is the utmost effective option. Pinterest and Instagram are great for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
How much time and budget have you got?
Time and budget also may play a role in your decision. You’d have to study the sites’features in addition to marketing platforms. Although some provide free advertising, others demand a fee. Some sites are more time-consuming to handle while others would just take a fraction of your time for you to use and maintain.
Understanding the various structures of social media and thinking about the abovementioned factors can allow you to land the very best choices for the social media marketing needs.