Exactly what to consider inside a Product Review Site.

Product Review websites abound on the web, but they’re far from all being equal in regards to honesty and integrity. Many product review sites be seemingly unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to generate income via affiliate links.

Here really are a few methods to assess if a website and its owner(s) are just inside it for the cash, or if they give honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? An actual review site could have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) A lot of sites that claim to be ‘product review’ sites are actually run by affiliates posing as “honest” reviewers, when actually their sole intent is always to only recommend every product they write about.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity car shaking when braking at high speeds. Just like scientific studies, there is a solid proclivity towards favorable bias of a product if the reviewer didn’t buy it himself. The fact a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective through the span of the review.

3. Does the Website Review an Array of Products or Only One? A site that reviews many different products is more probably be neutral and a real review site than a site where just a single product is reviewed. Why would someone head to the problem of building a website for just one product and then give it a poor review? Of course the review is likely to be positive (although at times they might throw in a poor comment or two to provide the looks of being impartial.)

Single-product-sites are popular with affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is ‘Acme List Building Secrets’, then using a domain of ‘AcmeListBuildingSecretsReview’ will most likely give that site an increased position in the search engines.

4. Do the Reviewers Have Only Positive Items to Say concerning the Products They Review? A truly neutral product review site could have both positive and negative reviews. If all the reviews on a website are glowing, and every product is endorsed, then there’s an excellent bet that the reviewer is serving their own interests instead of these of the consumer.

5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic used by many unscrupulous reviewers to utilize keywords in the title as well as to provide the looks of shoring up the trust factor. An example headline might read, “Is Acme List Building Secrets a Scam?” – as it utilizes the keyword phrase in the title, as well as that phrase will mirror what people enter the search box when they have questions of a product.

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