Is your IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to construct a strong following for the MSP on Social Media platforms such as for example Twitter, Facebook and LinkedIn is always to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe that content must be of their particular creation. Understandable, but few IT businesses that I am aware have the time or resources to dedicate to producing content on a full-time basis.
So so what can you do when it comes to content which will attract an audience?
One method to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your own personal sources.
This is easier than you think buy Twitter followers. Odds are that, like me, you read lots of interesting articles by others on a day-to-day basis that’ll well be strongly related your intended audience – an audience which includes clients and potential clients.
With this particular in your mind, it’s unlikely that you will end up short of content to share.
The question now remains – how best to share this content with your followers without overwhelming them?
Bad Types of Content Curation
We have all seen examples of businesses where the “Social Media Guru” for that corporate brand has woken up and pumped out a ton of links in a single go. Whilst those links may be of interest to followers, they tend to get ignored because of the overwhelming level of them.
Don’t fall into this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience during the day allows them to digest it slowly rather than attempt to gorge in a single go.
Social Media tools such a Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have lots of interesting content, when and everything you have scheduled becomes confusing.
That is where the social media tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is a free app that enables you to create a buffer (the clue is in the name, eh?) buy Facebook page likes of up to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – that will then be posted within the course of a trip to pre-defined times of one’s choosing.
In addition to the Buffer web-site, you will find plug-ins for the web-browser allow one-click buffering of interesting content you find, and you may also e-mail yourself at a particular Buffer email address with content you need scheduled – useful if you learn interesting content on the iPad or another mobile device.
Tracking clicks on your own content
In addition to integrating with your favourite URL shortening tools – such as for example bit.ly – Buffer also generates statistics on the links you have shared in order that you will see how lots of people clicked through and re-shared those links. Very useful for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant content with your Social Media audience a whole lot easier and more effectively.
Once you receive into the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to construct a strong following of individuals who are enthusiastic about everything you need certainly to share.
About the writer
Because the former owner of an award winning IT Managed Service Provider, Richard Tubb works together MSPs to help them increase sales, take on employees and build up relationships with key industry contacts. You do not have to accomplish it alone anymore – contact Richard and have a talk about your preferences and how he can help you.