Small Business marketing using Instagram
Instagram is an on the web mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a popular social media marketing tool. Instagram was originally developed so that folks could apply different filters to photographs that they’d taken on their cellphones and will allow them to easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it is now able to be uploaded, instagram caption spacing but Instagram videos are restricted to between 3 to 15 seconds long.
Why are businesses embracing Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to setup so are there low barriers to entry.
It is a medium which allows for quick sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses such as for instance Levis, L’oreal and countless others have now been able to use the tool to:
To boost awareness of these products and services.
To boost brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to activate using their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram is apparently particularly favored by product based businesses because of its visual nature. Many businesses which can be product based such as for instance clothing, jewellery, make-up or even food based business have achieved success using Instagram. This is because the applying permits photos to be posted and shared of people either wearing or using these products. As an example, a food manufacturer might post photos of someone cooking with, sharing dinner, or entertaining friends employing their food products. This success isn’t exclusive to big brands as many small businesses have now been able to leverage the energy of Instagram to activate their clients. As an example, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the usage of attractive photographs of these food and images of cafe meals that Instagram users could be interested in, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.
Bloggers, social media marketing stars and media personalities have amassed a dedicated following online with hundreds and sometimes tens of thousands of people following their Instagram accounts. This’influencer’group means there are several eyeballs there willing to see your product or service. The audience was already built for you. The engagement was already formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will allow you to to develop your audience more quickly. Therefore finding the time to identify key’influencers’in your industry and tips on how to tap into this really is important.
Hashtags – What are they?
How can they be used to increase business exposure?
I declare that if you’re interested in getting onto Instagram you take some time at the start doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To make a hashtag you will need to use the # symbol in front of the tag and then add a keyword or several keywords without spaces after the hash symbol. Like, you might post a product image of set of jeans. Your hashtags could possibly be: #fashion #style #jeans #lovethatstyle. You might already be acquainted with hashtags as they are also popular on Twitter but if you’re not take a look online to see some samples of how they’re being used. The objective of the hashtag is to tag your photo to an interest or topic category that is’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters may be used in your hashtags E.g.!@$&
Instagram includes a powerful search feature so if posts are set to’public’you can use hashtags to tag your photos and videos so the content becomes easier to search and becomes more accessible to the public. Meaning when someone runs a search and is exploring that’search phrase’your content may be discovered which leads to more people discovering about your organization or brand.
Some hashtags are popular so it’s important to identify those who are most highly relevant to your industry. Desire to of the game is really to obtain people talking, liking, following and sharing your content. Hashtags help to obtain the word out if used effectively so take the time to find out how to use these to obtain the best from the content.