Tips on how to Employ Mobile Wallet pertaining to Social Media Marketing
It’s not surprising that social networking has become a powerful marketing strategy of its own. Entities which range from international corporations to local businesses all have a presence on multiple social networking platforms. The viral nature of social networking helps it be the quickest method to promote content and promulgate information. With over 4.2 billion people accessing social networking on mobile devices, it is necessary for businesses to market valuable and eye popping content. 2014 is the entire year of the mobile wallet – an effective and advanced direct marketing channel that will help businesses generate new leads, gain more traffic, and increase customer loyalty.
What is Mobile Wallet?
It’s a credit card applicatoin where all payment and nonpayment wallet content which can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons within their mobile wallet and the technology solves the remaining portion of the equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe access to the relevant mobile pass. This provides great value and convenience for consumers and helps drive in-store traffic for businesses. In other words, a mobile wallet allows for private interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There is surging demand for businesses to provide wallet solutions that help consumers better organise and access content in their smartphones. Studies show that 94% of loyalty program members want communications from programs they be involved in, and 67% would join loyalty programs if they might subscribe instantly. It is clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is just a game changer in the marketing realm. Businesses can cause and deliver personalised and unique content based on consumer preferences and spending behaviour. For example, shoppers who frequently obtain a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be utilized to design tailored messages to consumers – messages which can be more relevant, effective, and result in real, measurable action.
The problem in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have access to a huge data, such as quantity of wallet content included with smartphones, quantity of transactions happening, and much more in-depth analytics. These records is valuable and can be utilized to simply help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be used once and are discarded. Even with mobile wallet coupons are redeemed, businesses can update them to show future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies within a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral options that come with social networking requires businesses to generate content that is not just eye popping but in addition drives users to talk about it using their social networks. Recommendations is stronger than one can imagine, which is why combining mobile wallet with social networking is an extremely effective marketing tactic that will increase brand visibility. Execution is essential – including timing, relevant messaging, and the right audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social networking pages where customers can immediately add mobile wallet content to their devices. As well as make use of a Facebook Pass to automatically produce a personalised pass, and add straight to their mobile wallet. Clients are then able to talk about it inside their social support systems, which in the present day and age, can result in exponential and explosive exposure.
Mobile is the area where businesses need to achieve authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that within the next 5 years, 50% of smartphone users will probably pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social networking marketing strategies.
Paul Tomes invites you to give the mobile wallet a spin and integrate into your social networking marketing.
You can design your mobile wallet content utilising the PassKit Pass Designer. It’s an intuitive visual web interface, allowing you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your selected social networking channels.